Festive Influencer Marketing Strategy: Our top Influencer picks
- Meghna from Buzzinly
- May 29
- 3 min read
Updated: Jun 2
The festive and wedding season in India is just around the corner. From Diwali lights to wedding bells, this is an opportunity for brands to build deep connections with audiences. To truly cut through the festive noise, your Influencer Marketing Strategy needs authentic, resonant voices. We're talking about the Best Influencers for the 🧨 Festive Season – those Indian Influencers on both Instagram and YouTube who genuinely sparkle.
Influencer Marketing in India during this peak season isn't just about massive reach. Instead, it's about building trust, sparking joy and inspiring purchases.
Here are some top Indian influencers, across diverse niches, who can bring a real impact this festive season:
Juhi Godambe Jain
Tier: Macro
Followers: 544,000
Engagement Rate: 0.74%
Juhi is synonymous with an aspirational yet relatable style. Her impeccable fashion sense, especially when it comes to Indian wear and occasion-specific dressing, makes her a go-to for fashion, jewelry, and beauty brands targeting festive and wedding looks.
Her ability to curate elegant outfits and share lifestyle moments offers brands a strong platform to showcase their festive collections.
Brand Fit: Fashion, Luxury Lifestyle, Bridal
Komal Pandey
Tier: Mega
Followers: 1,900,000
Engagement Rate: 4.43%
Komal's unique, experimental, and incredibly creative approach to fashion styling makes her stand out.
She can transform everyday pieces into festive wonders, appeal to a younger, trend-conscious audience, and offer innovative ways to present festive wear or accessories that go beyond traditional looks. Her high engagement rate means her audience is truly listening.
Brand Fit: Fashion, Beauty, Accessories, DIY/Styling Products
Deeba Rajpal
Tier: Macro
Followers: 814,000
Engagement Rate: 5.67%
No Indian festival is complete without delicious food! Deeba's passion for cooking and baking, combined with her beautiful food styling, makes her perfect for promoting ingredients, kitchen appliances, food delivery services, or ready-to-eat festive treats.
She can inspire home cooks and showcase how products fit into joyous family gatherings.
Brand Fit: Food & Beverage, Kitchenware, Appliances, Gifting Hampers, Gourmet Ingredients.
Richa Hingle
Tier: Macro
Followers: 410,000
Engagement Rate: 0.16%
As more consumers embrace conscious living, Richa offers a unique angle for festive promotions.
She can highlight how brands cater to vegan diets during festivals, offer healthier alternatives for sweets, or promote eco-friendly kitchenware. Her dedicated audience trusts her for authentic and delicious plant-based solutions.
Brand Fit: Plant-Based Food & Beverage, Organic Produce, Sustainable Kitchen Products, Health Supplements.
Veena Rathi
Tier: Micro
Followers: 79,260
Engagement Rate: 0.72%
Festive seasons are all about sprucing up homes! Veena's expertise in interiors allows brands to showcase decor items, furniture, lighting, and home improvement solutions in an aspirational way.
She can inspire her audience to transform their living spaces for celebrations, making products an essential part of their festive preparations.
Brand Fit: Home Decor, Furniture, Lighting, Furnishings, Home Appliances, Gifting for the Home.
Ananya Bhattacharjee
Tier: Macro
Followers: 254,000
Engagement Rate: 0.40%
Ananya blends modern minimalism with traditional Indian aesthetics and share practical design advice for home transformations.
Her ability to simplify design concepts and showcase authentic home transformations offers brands a highly relatable platform, especially for those supporting local Indian craftsmanship.
Brand Fit: Paints. Home care, Furniture, Lighting and Furnishings.
Ready to light up your festive season sales?
Partner with us at Buzzinly, a leading Influencer marketing agency in India, to find your perfect influencer match using data-driven insights and strategic planning. Let's make this your most impactful festive season yet!
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