What is User Generated Content (UGC)? It is the raw, unfiltered reviews, photos, and videos shared by real customers who genuinely love a brand. Unlike paid Influencer Marketing, UGC is driven by organic community loyalty and trust—70%+ of Gen Z and Millennials find it more credible than brand content. Brands use this authentic content to build community and drive sales.

Discover lessons from Goli’s ambitious Influencer Marketing Affiliate program. Learn its pros, cons, and how brands can build sustainable, data-driven affiliate campaigns.

As Social Media Influencer Marketing evolves to performance based collaborations, this blog delves into the pivotal topic of the right compensation models for influencers.

Influencer marketing ROI is the ultimate goal, and it's no longer an option to chase vanity metrics. Many marketers get caught in a...

This blog post provides an FAQ-style guide to influencer affiliate marketing. It explains how this high-ROI model shifts a brand's focus from general awareness to direct sales by partnering with creators. The guide covers key topics like finding the right influencers, structuring commissions, and tracking ROI. It also emphasizes the urgency of starting campaigns for major sales seasons like 11.11 and Black Friday to secure top talent and build audience excitement.

Social Media Influencer Marketing is now central to modern brand strategies, especially with Australia's booming creator economy projected to hit $1.39 billion by 2029. This isn't just about brand awareness; it's about driving direct conversions, with half of all Australians making purchases based on influencer recommendations.