How a Video Editing App Scaled Subscriptions via Affiliate Targeting

Find out how our affiliate marketing partner DegPeg helped a leading video editing app overcome high acquisition costs and scale subscriptions in emerging markets through affiliate-driven media buying and optimised campaigns.

A content creator showing their phone while editing a social media video

Install to OTT

1.5 mil

Duration

10 months

CAC Reduction

25%

About ⚡️

DegPeg's client is a video editing app from a leading entertainment and utility platform. The app enables users to create, edit, and share short videos, audio statuses, and stories across social media platforms. With powerful features like timeline editing, effects, and seamless sharing, it empowers content creators and everyday users in regions with high mobile adoption, fostering creativity while driving premium subscriptions for advanced tools.

Challenge 🏔️

Navigating High CAC and Fragmented Customer Acquisition in App Markets

The video editing app sought to drive subscriptions in South America and Southeast Asia (SEA) but encountered core barriers in app customer acquisition:

Limited audience targeting capabilities across diverse cultural and linguistic landscapes.
Low conversion rates from installs to OTT subscriptions, resulting in inflated CAC.
Inefficient campaign management and lack of transparent reporting,
Convert free users into paid subscribers without heavy reliance on broad, untargeted ads.

Solution 💪🏼

Affiliate Marketing Framework Powered by DegPeg

DegPeg, our affiliate marketing partner, deployed a 10-month strategy powered by global media-buying to highlight the app's utility features and subscription value:

Sharp audience targeting using deterministic data from a network of DSPs and SSPs
Trusted traffic integration with ad partners and native platforms for seamless affiliate links and retargeting.
Comprehensive campaign optimization for end-funnel metrics
Multi-platform execution with targeting and retargeting capabilities

Harnessing Global Traffic for Scalable Acquisition

Partnered with the app to activate affiliate campaigns across multiples countries, in South America and SEA.
Facilitated data-optimized creatives in local languages for higher relevance.
Monitored performance with agile adjustments and UTM tracking for precise attribution.

Results 📈

Boosting ROI and Subscription Scale with Minimal Costs

The campaign produced remarkable metrics, transforming acquisition challenges into efficient growth:

1.5M installs to OTT subscriptions, creating a streamlined funnel from targeted traffic to premium upgrades.
25% reduction in Customer Acquisition Costs (CAC), among the lowest in the industry, achieved via optimized affiliate incentives and retargeting efficiencies.
Geo-targeted triumphs in South America and SEA, establishing the app as an essential tool for creative users while improving overall ROI.

Key Takeaways 💡

The video editing app campaign exemplifies the critical role of affiliate marketing in app customer acquisition, where emerging markets like South America and SEA boast over 2 billion mobile users, with ad-tech spending surging at a 25% CAGR and precision targeting representing a prime opportunity for CAC reduction. In the entertainment sector, this data-driven method is essential for tackling low conversions, as 70% of app marketers cite targeting limitations as a top hurdle, turning broad traffic into high-value subscribers through robust DSP/SSP networks.