The "spray and pray" era of free samples in Australia is over. In 2026, leading brands are ditching the sampling booth for AI-powered rebates. By turning a standard purchase into a cashback reward, pioneers like Buzzinly and The Customer Club are finally providing the missing link in brand activations: accurate attribution and high-velocity UGC. Dive into how digital sampling is securing the Australian shelf.

Discover lessons from Goli’s ambitious Influencer Marketing Affiliate program. Learn its pros, cons, and how brands can build sustainable, data-driven affiliate campaigns.

As Social Media Influencer Marketing evolves to performance based collaborations, this blog delves into the pivotal topic of the right compensation models for influencers.

Social Media Influencer Marketing is now central to modern brand strategies, especially with Australia's booming creator economy projected to hit $1.39 billion by 2029. This isn't just about brand awareness; it's about driving direct conversions, with half of all Australians making purchases based on influencer recommendations.