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30% CONVERSION LIFT with UGC VIDEO REVIEWS on PDP
Buzzinly, powered by EcomEdge, helped a leading CPG brand drive eCommerce growth and build shopper trust through authentic UGC Video Reviews integrated directly on product pages.
INDUSTRY
Consumer Packaged Goods
SOLUTION
User Generated Content
PLATFORM
EcomEdge
OUR WORK
Real Customer Voices
Authentic UGC embedded directly on product pages
ABOUT THE BRAND
A Leading CPG Brand ready to Win in Online Grocery
A leading grocery and consumer packaged goods brand specialising in flavorful condiments offers premium products through D2C eCommerce channel — empowering shoppers with bold flavor options for everyday meals.
Facing challenges in building digital trust, the brand partnered with Buzzinly and EcomEdge to enhance PDPs with authentic UGC.
👋🏻 High Bounce Rates
Bounce rates exceeding 40% on key SKUs — driven by a lack of relatable, peer-driven content
🤔 Low Shopper Confidence
Only 20% of visitors felt assured in purchases due to generic brand messaging.
🛑 Stagnant Conversion Growth
86% of consumers abandon carts over inadequate PDP experiences — a critical gap to close.
THE CHALLENGE
Overcoming Limitations of Static PDPs
The brand aimed to elevate eCommerce conversions but faced core obstacles in a competitive digital landscape.
THE SOLUTION
Buzzinly's UGC Expertise meets EcomEdge AI
EcomEdge crafted a specialised strategy to infuse the brand's PDPs with authentic shopper voices - with precision, scale and real-time performance tuning.
STEP 1
🎬
Authentic Video Sourcing
Genuine video reviews from niche creators showing real-world product use.
STEP 2
🤖
AI-Powered Summaries
Cross-channel feedback synthesised into concise, high-impact PDP insights.
STEP 3
🔬
Real-Time Experimentation
Live A/B optimisation of content placement — no PDP redesigns required.
SPEP 4
📊
ROI-Tracked Analytics
AI-driven analytics tracking conversions, engagement, and incremental sales.
THE RESULTS
Turning Hesitant Browsers into Confident Buyers
Measurable outcomes across every key performance metric — without a single PDP redesign.
📈
30%
Peak PDP conversion uplift on high-traffic SKUs
⏱️
3x
Increase in time-on-page as shoppers engaged with UGC videos
🛡️
5x
Boost in trust metrics, fostering loyalty in a skeptical market
⮐
30%
Reduction in return rates through better-informed decisions
40%
Decrease in bounce rates — retaining significantly more visitors
⚡️
50%
Of eCommerce revenue supported by measurable incremental sales
STOP GUESSING.
START GROWING.
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✨ DATA-BACKED AUDIT
⚡️ 10M+ CREATORS
MORE SUCCESS STORIES
Influencer Marketing
Reaching Rural Farmer through Niche Influencers
394K
Video Views
14.3K
Engagements
2.6K
Shares
PERFORMANCE MARKETING
Driving Downloads for a video editing app in SEA and Latam
1.5 MN
Install > OTT
25%
Lower CAC
10 m
Duration
DIGITAL SAMPLING
Building Sales Velocity for a beverage
brand
509
Opt-ins
322
Purchases
60%
Conversion