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Driving Sales Velocity for a Beverages Brand through Digital Sampling
Learn how a targeted digital sampling campaign helped an RTD beverage brand overcome underperformance, secure shelf presence, and unlock assortment expansion at key retailers.
INDUSTRY
RTD Beverages · CPG
SOLUTION
AI-Powered Digital Sampling
PARTNER
The Customer Club
ABOUT THE BRAND
A Health-Focused RTD Brand Competing for Shelf Space
Our client is a nationally distributed RTD beverage brand specialising in health-focused, ready-to-drink products with natural ingredients, available at major retailers including Sprouts and Aldi.
The brand emphasises functional benefits to appeal to wellness-conscious consumers, leveraging data-driven marketing to navigate a saturated market where consumer trial is essential for building loyalty and sustaining retail partnerships.
THE CHALLENGE
Risk of Reduced Product Assortment Due to Low Velocity
The brand encountered significant obstacles in sustaining its retail footprint, with an assortment review looming and one underperforming SKU threatening shelf presence.
📉 Underperforming SKU
One of three approved SKUs was not meeting sales velocity thresholds, jeopardising its continued presence on shelves at key retail partners.
🛒 Retail Specific Pressures
National availability at Sprouts and select Aldi locations demanded targeted interventions to lift sales without broad, inefficient spend.
🛑 Traditional Sampling Limitations
Physical sampling was logistically challenging and expensive — especially across geo-dispersed store locations spread across multiple states.
🤔 Consumer Engagement Gaps
Precise targeting was needed to drive trial among high-intent shoppers in a cost-effective, verifiable way — something traditional methods couldn't deliver.
THE SOLUTION
AI-Powered Rebate Digital Sampling
Buzzinly's partner, The Customer Club, implemented a CPG marketing technology solution shifting from traditional physical sampling to verifiable, data-backed consumer rebate incentives — precise, trackable, and scalable across retailers without logistical overhead.
STEP 1
📍
Geo-Targeted Activation
Instagram and Facebook ads targeted to zip codes surrounding Sprouts stores over one month, achieving a 3% CTR.
STEP 2
🛒
UGC-Style messaging
Strong messaging to drive in-store purchases working with authentic creators and consumers.
STEP 3
✅
Verified Purchases
Rebates tracked for confirmed purchases, providing real-time insights to continuously refine ad creative and audience targeting.
SPEP 4
🌟
Retargeting
Zero party data acquisition for remarketing efforts.
THE RESULTS
Tangible Velocity Lift and Assortment Expansion
The digital sampling initiative yielded quantifiable wins — from verified consumer purchases to a new SKU approval at retail.
509
✅
Consumer registrations — high opt-in rates signalling strong interest in rebate offers
322
🛒
Confirmed purchases verified through rebate redemptions at Sprouts and Aldi
+33%
📈
Months of Sustained Scalability
3%
🔥
Click-through rate from geotargeted social ads — above industry average for CPG campaigns
60%
🌟
Conversion rate from rebate ad click to verified in-store purchase registration — without a single physical sample
STOP GUESSING.
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✨ DATA-BACKED AUDIT
⚡️ 10M+ CREATORS
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Sales Lift
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