Discover UGC video reviews: authentic, short videos created by real customers sharing genuine product experiences on TikTok, Reels, and YouTube. Unlike scripted ads, they build trust with social proof, boosting conversions by up to 3.8%. Learn why they combat ad fatigue, why 79% trust peer recommendations, and how brands like Glossier amplify them for viral growth. In 2026, UGC is essential for ROI-driven marketing.

India's influencer marketing explodes to ₹3,400 Cr by 2026, but pitfalls like vanity metrics and one-off deals kill ROI. Avoid these 5 mistakes: treating creators as content machines, ignoring performance pay, skipping AI testing, metric myopia, and short-term thinking. Buzzinly's fixes include hybrids for 4x ROAS, AI pipelines, and cohorts for 69% effectiveness. For B2B in APJ, leverage micro influencers in India at ₹3k-25k/post for 5-10x engagement. Get strategies to win—re

Delve into the characteristics of fragmented customer journeys, their impact on ROI, and actionable strategies like customer journey mapping, multi-channel partnerships, AI personalisation, and transparent measurement. Learn how Buzzinly's approach helped a client achieve 4.2x ROAS, and discover why influencers are essential for an era of fragmented customer journeys.

Unpack expert predictions on influencer marketing and ugc content trends for 2026. Insights on how to optimise influencer campaigns for better ROI and performance in 2026.

Buzzinly and EcomEdge are coming together to revolutionlise ecommerce Australia with User Generated Content (UGC) solutions for PDP optimisation.

Influencer Marketing in India faces hurdles in ROI due to attribution gaps, transparency issues, and creator sustainability. Brands rely on superficial metrics, while creators face delayed payments and unfair contracts. Solutions include CPA tracking, regional micro-influencers, and transparent contracts. Buzzinly, a top influencer marketing agency in India, offers data-driven campaigns and creator equity for authentic ROI. Visit www.buzzinly.com.

Influencer marketing ROI is the ultimate goal, and it's no longer an option to chase vanity metrics. Many marketers get caught in a constant pursuit of large numbers: millions of views, countless impressions, and massive influencer follower counts. However, this focus on reach often distracts from what truly drives business results. With budgets under increasing scrutiny, marketers are shifting their focus from broad visibility to measurable performance, demanding a clear ret

Our top picks for Eid 2025 Indian Instagram Influencers.