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Influencer Marketing
Unlock the power of Influencer Marketing in 2025, fueled by AI matchmaking, micro-influencers, and authentic collaborations. Delve into trends like shoppable content, creator economies, and performance-based ROI strategies. Learn how nano-influencers and micro-communities amplify reach while integrating UGC for genuine engagement. From viral campaigns to data-driven social media tactics, get actionable insights to build high-impact partnerships that convert and captivate audiences.
5 Mistakes to Avoid in Influencer Marketing in India for 2026
India's influencer marketing explodes to ₹3,400 Cr by 2026, but pitfalls like vanity metrics and one-off deals kill ROI. Avoid these 5 mistakes: treating creators as content machines, ignoring performance pay, skipping AI testing, metric myopia, and short-term thinking. Buzzinly's fixes include hybrids for 4x ROAS, AI pipelines, and cohorts for 69% effectiveness. For B2B in APJ, leverage micro influencers in India at ₹3k-25k/post for 5-10x engagement. Get strategies to win—re
Meghna from Buzzinly
Jan 23 min read
Navigating the Fragmented Customer Journey in 2026: How Influencer Marketing Bridges the Gaps
Delve into the characteristics of fragmented customer journeys, their impact on ROI, and actionable strategies like customer journey mapping, multi-channel partnerships, AI personalisation, and transparent measurement. Learn how Buzzinly's approach helped a client achieve 4.2x ROAS, and discover why influencers are essential for an era of fragmented customer journeys.
Karan Mathur
Dec 31, 20253 min read
How to Write an Influencer Brief That Drives ROI in 2026 [+ Free Template]
Struggling with underperforming influencer marketing? Learn how to write influencer briefs that align creators with your goals. Get Buzzinly's editable template now for proven results in emerging markets.
Karan Mathur
Dec 29, 20253 min read
The Rise of Regional Influencers in India: Transforming Digital Marketing Beyond Metro Cities
Unpack how regional influencers are driving Influencer Marketing India growth. This blog post shares valuable insights and examples for marketing leaders in India to develop their regional influencer marketing strategy.
Karan Mathur
Nov 8, 20254 min read
Influencer Marketing and UGC Content: Expert Predictions for 2026
Unpack expert predictions on influencer marketing and ugc content trends for 2026. Insights on how to optimise influencer campaigns for better ROI and performance in 2026.
Meghna from Buzzinly
Nov 7, 20254 min read
Unlocking the Power of B2B Influencer Marketing India
Discover what is driving B2B Influencer Marketing India growth and why B2B should look at Influencer Marketing as a key growth strategy
Karan Mathur
Nov 4, 20253 min read
How to Choose the Right Influencer Marketing Agency: A 2026 Guide for Brands
Essential checklist to pick the right influencer marketing agency in India covering fake follower detection, influencer marketing ROI, vetted creators, influencer payments, & shoppable content that powers commerce. Buzzinly is a leading influencer agency in India delivering measurable ROI with advanced Influencer Tech and AI.
Karan Mathur
Nov 3, 20253 min read
Three Big Challenges facing Influencer Marketing in India
Influencer Marketing in India faces hurdles in ROI due to attribution gaps, transparency issues, and creator sustainability. Brands rely on superficial metrics, while creators face delayed payments and unfair contracts. Solutions include CPA tracking, regional micro-influencers, and transparent contracts. Buzzinly, a top influencer marketing agency in India, offers data-driven campaigns and creator equity for authentic ROI. Visit www.buzzinly.com.
Karan Mathur
Oct 26, 20253 min read
Influencer Marketing ROI: Why Reach Doesn't Matter (and What to Focus on Instead)
Influencer marketing ROI is the ultimate goal, and it's no longer an option to chase vanity metrics. Many marketers get caught in a constant pursuit of large numbers: millions of views, countless impressions, and massive influencer follower counts. However, this focus on reach often distracts from what truly drives business results. With budgets under increasing scrutiny, marketers are shifting their focus from broad visibility to measurable performance, demanding a clear ret
Karan Mathur
Sep 15, 20253 min read
Turning Views into 🛒 Purchases in Social Media Influencer Marketing
Social Media Influencer Marketing is now central to modern brand strategies, especially with Australia's booming creator economy projected to hit $1.39 billion by 2029. This isn't just about brand awareness; it's about driving direct conversions, with half of all Australians making purchases based on influencer recommendations.
Karan Mathur
Jun 11, 20254 min read
5 Indian Influencers to Watch for Eid 2025
Our top picks for Eid 2025 Indian Instagram Influencers.
Karan Mathur
Jun 2, 20252 min read
Festive Influencer Marketing Strategy: Our top Influencer picks
Our top picks for Indian Instagram Influencers that should be part of Festive Influencer Marketing Strategy
Meghna from Buzzinly
May 29, 20253 min read
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