top of page


5 Mistakes to Avoid in Influencer Marketing in India for 2026
India's influencer marketing explodes to ₹3,400 Cr by 2026, but pitfalls like vanity metrics and one-off deals kill ROI. Avoid these 5 mistakes: treating creators as content machines, ignoring performance pay, skipping AI testing, metric myopia, and short-term thinking. Buzzinly's fixes include hybrids for 4x ROAS, AI pipelines, and cohorts for 69% effectiveness. For B2B in APJ, leverage micro influencers in India at ₹3k-25k/post for 5-10x engagement. Get strategies to win—re

Meghna from Buzzinly
Jan 23 min read


Navigating the Fragmented Customer Journey in 2026: How Influencer Marketing Bridges the Gaps
Delve into the characteristics of fragmented customer journeys, their impact on ROI, and actionable strategies like customer journey mapping, multi-channel partnerships, AI personalisation, and transparent measurement. Learn how Buzzinly's approach helped a client achieve 4.2x ROAS, and discover why influencers are essential for an era of fragmented customer journeys.
Karan Mathur
Dec 31, 20253 min read


Influencer Marketing and UGC Content: Expert Predictions for 2026
Unpack expert predictions on influencer marketing and ugc content trends for 2026. Insights on how to optimise influencer campaigns for better ROI and performance in 2026.

Meghna from Buzzinly
Nov 7, 20254 min read


🛡️ Trust & UGC: The New Secret Weapon in Ecommerce Australia
Buzzinly and EcomEdge are coming together to revolutionlise ecommerce Australia with User Generated Content (UGC) solutions for PDP optimisation.
Karan Mathur
Nov 4, 20252 min read


How to Choose the Right Influencer Marketing Agency: A 2026 Guide for Brands
Essential checklist to pick the right influencer marketing agency in India covering fake follower detection, influencer marketing ROI, vetted creators, influencer payments, & shoppable content that powers commerce. Buzzinly is a leading influencer agency in India delivering measurable ROI with advanced Influencer Tech and AI.
Karan Mathur
Nov 3, 20253 min read


Three Big Challenges facing Influencer Marketing in India
Influencer Marketing in India faces hurdles in ROI due to attribution gaps, transparency issues, and creator sustainability. Brands rely on superficial metrics, while creators face delayed payments and unfair contracts. Solutions include CPA tracking, regional micro-influencers, and transparent contracts. Buzzinly, a top influencer marketing agency in India, offers data-driven campaigns and creator equity for authentic ROI. Visit www.buzzinly.com.
Karan Mathur
Oct 26, 20253 min read


Influencer Affiliate Marketing: Top FAQs Answered
This blog post provides an FAQ-style guide to influencer affiliate marketing. It explains how this high-ROI model shifts a brand's focus from general awareness to direct sales by partnering with creators. The guide covers key topics like finding the right influencers, structuring commissions, and tracking ROI. It also emphasizes the urgency of starting campaigns for major sales seasons like 11.11 and Black Friday to secure top talent and build audience excitement.
Karan Mathur
Sep 2, 20254 min read


Turning Views into 🛒 Purchases in Social Media Influencer Marketing
Social Media Influencer Marketing is now central to modern brand strategies, especially with Australia's booming creator economy projected to hit $1.39 billion by 2029. This isn't just about brand awareness; it's about driving direct conversions, with half of all Australians making purchases based on influencer recommendations.
Karan Mathur
Jun 11, 20254 min read
bottom of page
