Struggling with underperforming influencer marketing? Learn how to write influencer briefs that align creators with your goals. Get Buzzinly's editable template now for proven results in emerging markets.

Influencer marketing ROI is the ultimate goal, and it's no longer an option to chase vanity metrics. Many marketers get caught in a constant pursuit of large numbers: millions of views, countless impressions, and massive influencer follower counts. However, this focus on reach often distracts from what truly drives business results. With budgets under increasing scrutiny, marketers are shifting their focus from broad visibility to measurable performance, demanding a clear ret