India's influencer marketing explodes to ₹3,400 Cr by 2026, but pitfalls like vanity metrics and one-off deals kill ROI. Avoid these 5 mistakes: treating creators as content machines, ignoring performance pay, skipping AI testing, metric myopia, and short-term thinking. Buzzinly's fixes include hybrids for 4x ROAS, AI pipelines, and cohorts for 69% effectiveness. For B2B in APJ, leverage micro influencers in India at ₹3k-25k/post for 5-10x engagement. Get strategies to win—re

Delve into the characteristics of fragmented customer journeys, their impact on ROI, and actionable strategies like customer journey mapping, multi-channel partnerships, AI personalisation, and transparent measurement. Learn how Buzzinly's approach helped a client achieve 4.2x ROAS, and discover why influencers are essential for an era of fragmented customer journeys.

Unpack how regional influencers are driving Influencer Marketing India growth. This blog post shares valuable insights and examples for marketing leaders in India to develop their regional influencer marketing strategy.

Discover what is driving B2B Influencer Marketing India growth and why B2B should look at Influencer Marketing as a key growth strategy

Essential checklist to pick the right influencer marketing agency in India covering fake follower detection, influencer marketing ROI, vetted creators, influencer payments, & shoppable content that powers commerce. Buzzinly is a leading influencer agency in India delivering measurable ROI with advanced Influencer Tech and AI.

Influencer Marketing in India faces hurdles in ROI due to attribution gaps, transparency issues, and creator sustainability. Brands rely on superficial metrics, while creators face delayed payments and unfair contracts. Solutions include CPA tracking, regional micro-influencers, and transparent contracts. Buzzinly, a top influencer marketing agency in India, offers data-driven campaigns and creator equity for authentic ROI. Visit www.buzzinly.com.

Our top picks for Eid 2025 Indian Instagram Influencers.

Our top picks for Indian Instagram Influencers that should be part of Festive Influencer Marketing Strategy

Influencer Marketing in India is experiencing an unprecedented boom. A recent report by EY  projects the industry to grow at CAGR of 25%, reaching an ⚡ estimated ₹2,900 crore by 2025 . This massive growth isn't just a fleeting trend; it's a clear indicator of the profound benefits of influencer marketing. At its core, Influencer Marketing is a powerful strategy that leverages the trust and loyalty creators have built with their audience on platforms like Instagram and YouTube