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5 Mistakes to Avoid in Influencer Marketing in India for 2026
India's influencer marketing explodes to ₹3,400 Cr by 2026, but pitfalls like vanity metrics and one-off deals kill ROI. Avoid these 5 mistakes: treating creators as content machines, ignoring performance pay, skipping AI testing, metric myopia, and short-term thinking. Buzzinly's fixes include hybrids for 4x ROAS, AI pipelines, and cohorts for 69% effectiveness. For B2B in APJ, leverage micro influencers in India at ₹3k-25k/post for 5-10x engagement. Get strategies to win—re

Meghna from Buzzinly
Jan 23 min read


Mastering Performance-Based Compensation for Social Media Influencer Marketing
As Social Media Influencer Marketing evolves to performance based collaborations, this blog delves into the pivotal topic of the right compensation models for influencers.
Karan Mathur
Sep 19, 20254 min read
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