India's influencer marketing explodes to ₹3,400 Cr by 2026, but pitfalls like vanity metrics and one-off deals kill ROI. Avoid these 5 mistakes: treating creators as content machines, ignoring performance pay, skipping AI testing, metric myopia, and short-term thinking. Buzzinly's fixes include hybrids for 4x ROAS, AI pipelines, and cohorts for 69% effectiveness. For B2B in APJ, leverage micro influencers in India at ₹3k-25k/post for 5-10x engagement. Get strategies to win—re

This blog post provides an FAQ-style guide to influencer affiliate marketing. It explains how this high-ROI model shifts a brand's focus from general awareness to direct sales by partnering with creators. The guide covers key topics like finding the right influencers, structuring commissions, and tracking ROI. It also emphasizes the urgency of starting campaigns for major sales seasons like 11.11 and Black Friday to secure top talent and build audience excitement.

Our top picks for Indian Instagram Influencers that should be part of Festive Influencer Marketing Strategy

Influencer Marketing in India is experiencing an unprecedented boom. A recent report by EY  projects the industry to grow at CAGR of 25%, reaching an ⚡ estimated ₹2,900 crore by 2025 . This massive growth isn't just a fleeting trend; it's a clear indicator of the profound benefits of influencer marketing. At its core, Influencer Marketing is a powerful strategy that leverages the trust and loyalty creators have built with their audience on platforms like Instagram and YouTube