Unpack expert predictions on influencer marketing and ugc content trends for 2026. Insights on how to optimise influencer campaigns for better ROI and performance in 2026.

Buzzinly and EcomEdge are coming together to revolutionlise ecommerce Australia with User Generated Content (UGC) solutions for PDP optimisation.

What is User Generated Content (UGC)? It is the raw, unfiltered reviews, photos, and videos shared by real customers who genuinely love a brand. Unlike paid Influencer Marketing, UGC is driven by organic community loyalty and trust—70%+ of Gen Z and Millennials find it more credible than brand content. Brands use this authentic content to build community and drive sales.

Our top picks for Indian Instagram Influencers that should be part of Festive Influencer Marketing Strategy