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How to Write an Influencer Brief That Drives ROI in 2026 [+ Free Template]
Struggling with underperforming influencer marketing? Learn how to write influencer briefs that align creators with your goals. Get Buzzinly's editable template now for proven results in emerging markets.
Karan Mathur
Dec 29, 20253 min read


The Rise of Regional Influencers in India: Transforming Digital Marketing Beyond Metro Cities
Unpack how regional influencers are driving Influencer Marketing India growth. This blog post shares valuable insights and examples for marketing leaders in India to develop their regional influencer marketing strategy.
Karan Mathur
Nov 8, 20254 min read


Unlocking the Power of B2B Influencer Marketing India
Discover what is driving B2B Influencer Marketing India growth and why B2B should look at Influencer Marketing as a key growth strategy
Karan Mathur
Nov 4, 20253 min read


Three Big Challenges facing Influencer Marketing in India
Influencer Marketing in India faces hurdles in ROI due to attribution gaps, transparency issues, and creator sustainability. Brands rely on superficial metrics, while creators face delayed payments and unfair contracts. Solutions include CPA tracking, regional micro-influencers, and transparent contracts. Buzzinly, a top influencer marketing agency in India, offers data-driven campaigns and creator equity for authentic ROI. Visit www.buzzinly.com.
Karan Mathur
Oct 26, 20253 min read


What is User Generated Content (UGC)? A Full Breakdown and How It Differs from Influencer Marketing
What is User Generated Content (UGC)? It is the raw, unfiltered reviews, photos, and videos shared by real customers who genuinely love a brand.
Unlike paid Influencer Marketing, UGC is driven by organic community loyalty and trust—70%+ of Gen Z and Millennials find it more credible than brand content. Brands use this authentic content to build community and drive sales.
Karan Mathur
Sep 30, 20253 min read


Lessons from Goli's Influencer Affiliate Marketing program
Discover lessons from Goli’s ambitious Influencer Marketing Affiliate program. Learn its pros, cons, and how brands can build sustainable, data-driven affiliate campaigns.
Karan Mathur
Sep 24, 20253 min read


Mastering Performance-Based Compensation for Social Media Influencer Marketing
As Social Media Influencer Marketing evolves to performance based collaborations, this blog delves into the pivotal topic of the right compensation models for influencers.
Karan Mathur
Sep 19, 20254 min read


5 Indian Influencers to Watch for Eid 2025
Our top picks for Eid 2025 Indian Instagram Influencers.
Karan Mathur
Jun 2, 20252 min read


Festive Influencer Marketing Strategy: Our top Influencer picks
Our top picks for Indian Instagram Influencers that should be part of Festive Influencer Marketing Strategy

Meghna from Buzzinly
May 29, 20253 min read


Top Benefits of Influencer Marketing
Influencer Marketing in India is experiencing an unprecedented boom. A recent report by EY projects the industry to grow at CAGR of 25%, reaching an ⚡ estimated ₹2,900 crore by 2025 . This massive growth isn't just a fleeting trend; it's a clear indicator of the profound benefits of influencer marketing. At its core, Influencer Marketing is a powerful strategy that leverages the trust and loyalty creators have built with their audience on platforms like Instagram and YouTube
Karan Mathur
May 28, 20253 min read
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