Influencer Insights | Buzzinly Influencer Marketing Agency

A regional Influencer in India creating social media influencer marketing content in a Tier-2 and Tier-3 city in India

The Rise of Regional Influencers in India: Transforming Digital Marketing Beyond Metro Cities

Unpack how regional influencers are driving Influencer Marketing India growth. This blog post shares valuable insights and examples for marketing leaders in India to develop their regional influencer marketing strategy.

Influencer Marketing

Karan from Buzzinly

Nov 84 min read

Unlocking the Power of B2B Influencer Marketing India

Discover what is driving B2B Influencer Marketing India growth and why B2B should look at Influencer Marketing as a key growth strategy

Influencer Marketing

Karan from Buzzinly

Nov 43 min read

3 big challenges facing influencer marketing in India

Three Big Challenges facing Influencer Marketing in India

Influencer Marketing in India faces hurdles in ROI due to attribution gaps, transparency issues, and creator sustainability. Brands rely on superficial metrics, while creators face delayed payments and unfair contracts. Solutions include CPA tracking, regional micro-influencers, and transparent contracts. Buzzinly, a top influencer marketing agency in India, offers data-driven campaigns and creator equity for authentic ROI. Visit www.buzzinly.com.

Influencer Marketing

Karan from Buzzinly

Oct 263 min read

What is User Generated Content and how is it different to Influencer Marketing

What is User Generated Content (UGC)? A Full Breakdown and How It Differs from Influencer Marketing

What is User Generated Content (UGC)? It is the raw, unfiltered reviews, photos, and videos shared by real customers who genuinely love a brand. Unlike paid Influencer Marketing, UGC is driven by organic community loyalty and trust—70%+ of Gen Z and Millennials find it more credible than brand content. Brands use this authentic content to build community and drive sales.

User Generated Content (UGC)

Karan from Buzzinly

Sep 303 min read

Lessons from Goli's Influencer Affiliate Marketing program

Discover lessons from Goli’s ambitious Influencer Marketing Affiliate program. Learn its pros, cons, and how brands can build sustainable, data-driven affiliate campaigns.

Influencer Affiliates

Karan from Buzzinly

Sep 243 min read

Mastering Social Media Influencer Marketing Performance models

Mastering Performance-Based Compensation for Social Media Influencer Marketing

As Social Media Influencer Marketing evolves to performance based collaborations, this blog delves into the pivotal topic of the right compensation models for influencers.

Influencer Affiliates

Karan from Buzzinly

Sep 194 min read

5 Indian Influencers to Watch for Eid 2025

Our top picks for Eid 2025 Indian Instagram Influencers.

Influencer Marketing

Karan from Buzzinly

Jun 22 min read

Festive Influencer Marketing Strategy: Our top Influencer picks

Our top picks for Indian Instagram Influencers that should be part of Festive Influencer Marketing Strategy

Influencer Marketing

Meghna from Buzzinly

May 293 min read

Top Benefits of Influencer Marketing

Influencer Marketing in India is experiencing an unprecedented boom. A recent report by EY projects the industry to grow at CAGR of 25%, reaching an ⚡ estimated ₹2,900 crore by 2025 . This massive growth isn't just a fleeting trend; it's a clear indicator of the profound benefits of influencer marketing. At its core, Influencer Marketing is a powerful strategy that leverages the trust and loyalty creators have built with their audience on platforms like Instagram and YouTube

Karan from Buzzinly

May 283 min read